Our Story


Our Brand Manifesto

Congrats, you’re having a baby! BluebirdBaby is your one-stop shop for everything baby!

History & Staff

At Bluebird Baby you can shop confidently! Our store has been in business since 2013 and is one of the original online baby boutiques. Bluebird Baby Store is a mommy owned and operated company based in Rehoboth Beach, DE. A wife, mommy of two, and Registered Nurse by trade, this entrepreneurial mom knows what it feels like to be busy! As the business grew, a good blend of great products and exceptional customer service had anointed the business with the next big step... out of the basement and into our first true warehouse!

Who We Are

We feature all those wonderful baby & infant products & accessories you need as you start out and make your way on this wonderful journey. And every product in our baby store to choose from we think we've got just about everything a baby or infant could need.... well you're gonna have to supply the loving parent/s cause you just can't get those anywhere.

Our Promise

At Bluebird Baby, we put parents first. We provide practical support and unbiased guidance to help new parents make decisions with confidence and get things done. We promise to help you choose the right products for your baby's needs. We promise a continually growing selection of affordable to high-end items from all of your favorite brands. And finally, we promise fair prices – no overselling, ever.